We define organic positioning strategies tailored to each client. The criteria are based on several factors such as activity (sector), competition and users’ search intention.
We contextualize the product or service in the field of search engine positioning. We analyze the industry and determine which keywords or topics are appropriate. This process is based on strategic SEO and branding criteria.
Taking into account the results of the keyword research, we develop SEO strategies that maximize the return on investment. We organize the work in phases and continuously analyze the results obtained.
We take care of the whole process:
- Content creation
- Optimization (SEO on page).
We develop SEO campaigns that are characterized by the constant creation of content. We organize the work in content plans that include three main areas of work:
- Niche search
- Definition high/middles/long tails
- Content scheduling
On page SEO
We perform the following SEO optimization tasks:
- Rank Math configuration
- Introduction of Focus Keywords
- URL optimization
- Creation of Meta Descriptions
- Creation and configuration of robots.txt
- Installation and configuration of Google Analytics
- Analysis with Google Search Console
We build complex internal page linking structures. We achieve better results for pages that need a boost. And we strengthen the user experience.
Tracking and reporting
We track all primary and secondary words. We analyze the evolution of each page and share it with our clients.