Pages created to convert visits into opportunities

We design landing pages focused on capturing contacts, generating enquiries, presenting offers, and facilitating concrete actions.

At Genium, we create landing pages for advertising campaigns, launches, promotions, lead generation, content downloads, event registrations, and service marketing.

Each landing page is built around a single goal. We organise the message, the value proposition, the arguments, and the calls to action to help the user progress clearly.

A page focused on a goal

We define the landing page based on the action the user needs to complete.

The goal could be to request information, book a meeting, download a resource, register, purchase a product, hire a service, or sign up for an activity.

This definition allows us to build a direct structure and avoid elements that distract from the main journey.

Each content block serves a specific function within the decision-making process.

A message aligned with the campaign

We create landing pages that are coherent with the advert, the email, the post, or the channel from which the user arrives.

Continuity between the campaign and the page helps to reinforce the message and makes it easy for the person to quickly find the information they expect.

We work on the headline, value proposition, benefits, proof of trust, and the call to action to maintain clear communication from the first impact to conversion.

Design aimed at conversion

We design the interface to direct attention to the most important elements.

We work on visual hierarchy, content distribution, button contrast, use of images, and reading rhythm to facilitate understanding.

Each visual decision helps the user identify the proposal, assess its benefits, and complete the main action.

The design maintains brand identity and adapts its visual language to the specific needs of the campaign.

Structures adapted to each offer

We design the structure of the landing page based on the type of product, service, promotion, or campaign.

A page may include:

• Main headline
• Value proposition
• Benefits
• Features
• Problems it solves
• Success cases
• Testimonials
• Relevant data
• Comparisons
• Frequently asked questions
• Forms
• Guarantees
• Calls to action
• Videos
• Downloadable resources
• Price information

We select and order these elements based on the questions the user needs to resolve before converting.

Content that facilitates decision-making

We write clear, direct texts aligned with the intention of the campaign.

We present the information in an easily scannable structure and prioritise the arguments that add value to the decision.

The content can focus on:

• Concrete benefits
• Expected results
• Differences from other options
• How the service works
• Offer conditions
• Brand experience
• Customer opinions
• Responses to objections
• Urgency or availability

Each message guides the user and reinforces the next step.

Forms designed to capture contacts

We create forms adapted to the value of the offer and the level of information needed.

We reduce fields when the campaign requires quick capture and expand information when the sales team needs to better qualify each contact.

We also work on:

• Clear labels
• Field validation
• Error messages
• Submission confirmations
• Consent checkboxes
• Option selection
• Conditional fields
• Thank you pages
• CRM integrations
• Subsequent automations

The form integrates into the journey so that completing the action is straightforward.

Visible and coherent calls to action

We define calls to action that clearly explain what will happen after clicking.

Buttons can lead to actions such as:

• Request information
• Request a quote
• Book a meeting
• Download a resource
• Buy now
• Sign up
• Try a demo
• Speak with a specialist
• Receive an assessment
• Access a promotion

We maintain consistent terminology and repeat the action at appropriate points on the page.

Elements that reinforce trust

We integrate resources that help reduce uncertainty and back up the proposal.

Depending on the project, the landing page may include:

• Testimonials
• Client logos
• Success cases
• Certifications
• Ratings
• Results data
• Guarantees
• Awards
• Years of experience
• Team profiles
• Transparent conditions
• Frequently asked questions

These elements are presented close to the moments when the user needs to confirm their decision.

Landing pages for advertising campaigns

We design specific pages for campaigns on search engines, social networks, digital media, and professional platforms.

We adapt the content to the search intention, the advert, and the audience profile.

We can also create different versions for:

• Audience segments
• Locations
• Services
• Products
• Sectors
• Promotions
• Keywords
• Phases of the buying process

This personalisation maintains greater coherence between traffic and the landing page.

Landing pages for lead generation

We create pages to capture data from users interested in an offer, content, or service.

The proposal may include:

• Guides
• Studies
• Reports
• Catalogues
• Demos
• Audits
• Initial consultations
• Assessments
• Webinars
• Trials
• Quotes
• Downloadable resources

We design the value exchange so that the user understands what they will receive and why it could be useful to them.

Landing pages for launches

We design pages to present new products, services, projects, or features.

We organise the content to generate interest, explain the proposal, and facilitate reservations, purchases, or information requests.

The page may include:

• Presentation of the launch
• Main benefits
• Demonstrations
• Availability date
• Early registration
• Waiting list
• Initial offer
• Countdown
• Frequently asked questions
• Interest form

Each element adapts to the moment and goals of the launch.

Landing pages for events

We create pages for conferences, sessions, training, webinars, presentations, and corporate activities.

The structure may include:

• Event description
• Date and time
• Location
• Programme
• Speakers
• Modality
• Price
• Available slots
• Registration form
• Practical information
• Sponsors
• Frequently asked questions

We design the journey to facilitate the consultation of information and the completion of registration.

Landing pages for promotions

We create pages for campaigns with limited-time offers, discounts, bundles, exclusive advantages, or special conditions.

We present the promotion clearly and highlight:

• Main benefit
• Duration
• Conditions
• Included products
• Price
• Saving
• Availability
• Promotional code
• Necessary action

The design helps to communicate the opportunity and facilitates direct access to purchase or request.

Responsive design

We adapt each landing page to mobile phones, tablets, and computers.

We work on distribution, text size, buttons, forms, and content to maintain a clear experience on any screen.

The mobile version prioritises reading speed, accessibility of actions, and ease of completing forms.

Each device offers a journey consistent with the campaign’s goals.

Loading speed

We prepare lightweight, optimised landing pages to reduce wait times.

We work on image size, resource loading, technical structure, and interactive elements to improve performance.

A fast page facilitates navigation and reduces user drop-off before they can discover the offer.

Optimisation is considered from the design stage and maintained throughout development.

Integration with marketing tools

We connect the landing page with the necessary platforms to manage contacts and activate subsequent actions.

We can integrate:

• CRM
• Email marketing platforms
• Automations
• Booking tools
• Payment systems
• Event platforms
• Calendars
• Chat
• Analytics
• Advertising tagging
• Lead managers

These integrations allow for activity tracking and continuity for each conversion.

Measuring results

We configure the page to measure actions related to the campaign’s goals.

We can track:

• Form submissions
• Clicks on buttons
• Calls
• Downloads
• Bookings
• Purchases
• Registrations
• Video plays
• Reading depth
• Drop-offs
• Traffic sources
• Cost per conversion

Measurement helps to understand performance and identify improvement opportunities.

Testing and optimisation

We can create alternative versions of a landing page to compare different messages, structures, or calls to action.

Testing can be applied to:

• Headlines
• Images
• Forms
• Buttons
• Arguments
• Content order
• Testimonials
• Prices
• Promotions
• Page length

The results allow for decisions based on the actual behaviour of users.

Landing pages connected with the brand

We maintain the visual identity and communication tone of the company throughout the page.

We adapt colours, fonts, images, and components so that the campaign is part of the brand’s digital ecosystem.

The landing page can integrate into the main website or function as a standalone page.

In both cases, we ensure a consistent and professional visual experience.

Our process for creating landing pages

Defining the goal

We establish the main action, the audience, and the result the page should generate.

Campaign analysis

We review the acquisition channel, the message, the offer, and the user’s intention.

Content structure

We organise arguments, benefits, proof of trust, and calls to action.

Writing

We create direct, understandable texts designed to facilitate conversion.

Visual design

We design a customised interface that aligns with the brand’s identity.

Prototyping

We prepare a complete proposal to review hierarchy, content, and the journey.

Development

We programme the landing page and adapt its functionality to all devices.

Integrations

We connect forms, marketing tools, CRM, payments, or external platforms.

Analytics

We configure the necessary events and conversions to measure results.

Review and publication

We check forms, links, content, speed, and functionality before activating the campaign.

Why create a landing page with Genium

Clear objectives

We design each page around a specific, measurable action.

Customised design

We create a visual solution adapted to the campaign, the brand, and the audience.

Coordinated message and design

We work on content and interface as parts of the same journey.

Experience in conversion

We organise arguments, calls to action, and forms to facilitate the user’s response.

Integration with marketing

We connect the landing page with the tools used to capture, measure, and manage opportunities.

Optimisation capability

We prepare pages that can evolve through new versions, tests, and continuous improvements.

What the service may include

The scope adapts to each campaign and may include:

• Defining objectives
• Content architecture
• Text writing
• Visual design
• Responsive design
• Forms
• Thank you pages
• CRM integration
• Email marketing integration
• Booking system integration
• Payment gateway integration
• Analytics configuration
• Campaign tagging
• Conversion tracking
• A/B testing
• Speed optimisation
• Version maintenance
• Adapting to different audiences

Frequently asked questions about landing pages

What is the difference between a landing page and a website?

A landing page is designed around a specific action and is usually linked to a campaign. A website can contain different objectives, sections, and journeys.

Can you write the content?

Yes. We can create the structure and write the complete texts for the landing page according to the offer, the audience, and the brand’s tone.

Can the landing page be within our website?

Yes. We can integrate it into the existing website or develop it as a standalone page depending on the campaign’s needs.

Can you connect it to our CRM?

Yes. We can integrate the form with the CRM or with the tools used by the sales team.

Can it be used for Google Ads campaigns?

Yes. We design landing pages that align with the ads, keywords, and search intent.

Can you create different versions of the same landing page?

Yes. We can adapt the page to different audiences, services, locations, campaigns, or messages.

Will the page be mobile-friendly?

Yes. We design the experience to ensure that the content, forms, and buttons work correctly on any device.

Will we be able to measure conversions?

Yes. We configure the necessary events to measure forms, calls, purchases, downloads, and other relevant actions.

Can you integrate payments or bookings?

Yes. We can connect the page with payment gateways, calendars, booking platforms, and registration systems.

Do you also carry out A/B testing?

Yes. We can create variants and measure the performance of different headlines, designs, forms, or calls to action.

We create landing pages designed to convert

We design landing pages that connect the message of a campaign with a clear action.

We combine strategy, content, design, development, and measurement to create experiences that help capture opportunities and improve the performance of marketing actions.