An SEO strategy that transformed the knowledge of MON, a natural cosmetics brand. Visibility, traffic, and new sales opportunities
MON is a brand specialising in natural and organic cosmetics with an extensive range of products for facial, body, and hair care.
The company had an established catalogue, products with a long track record, and a deep understanding of the industry. The challenge was to translate all that experience into the digital environment and ensure that the online store appeared when customers searched for solutions to care for their skin and hair.
At Genium, we designed a comprehensive SEO strategy to increase the visibility of mon.es, attract qualified traffic, and turn its knowledge into a digital asset capable of continuous growth.
The results
+10,331 %
growth of organic traffic.
228
positioned among the top results
+2,922%
improvement in visibility on Google
113 pieces of content
created and optimised
The results do not stem from a one-off action, but from a sustained strategy over time that combines planning, content, technical optimisation, and constant monitoring.
The challenge
MON competes in a sector with a high presence of large brands, specialised stores, beauty media, and distributors with strong digital authority.
Additionally, the catalogue includes products that can be searched in many different ways. A user may directly search for a natural cream, but they might also express a specific need like alleviating dry skin, caring for a sensitive scalp, or finding a natural solution for acne.
The aim was not just to position product names. We needed to ensure that MON was present throughout the customer’s search process.
To achieve this, we focused on three major challenges:
Increase the visibility of the catalogue
Optimise categories and products so that Google better understood the store’s online offering.
Reach new searches
Create content related to the doubts, needs, and real problems of customers.
Build thematic authority
Turn mon.es into a specialised source on natural cosmetics, ingredients, and skin care.
The strategy
We analysed how customers search
Before creating content, we studied the industry, the competition, and the different ways users search for natural cosmetic products.
We identified searches linked to skin types, natural ingredients, care routines, specific needs, and product characteristics.
This analysis allowed us to detect opportunities that went far beyond the more obvious commercial keywords.
We organised the brand’s knowledge
MON has extensive experience in natural ingredients, cosmetic formulations, and skin care.
We transformed that knowledge into a content architecture organised around major thematic areas:
- Facial cosmetics
- Body care
- Hair care
- Skin types
- Natural ingredients
- Specific problems and needs
- Routines and usage tips
This way, each new piece of content reinforced the other related pages and helped Google understand the brand’s specialisation.
We optimised categories and products
We worked on the most important pages of the online store to improve both their ranking and the user experience.
We reviewed titles, headings, descriptions, internal linking, search intent, and information structure.
The goal was for each page to better respond to what the user needed to find, without losing MON’s friendly and natural style.
We created content with real potential
We developed articles aimed at specific searches related to common problems, questions, and needs.
Instead of publishing generic content, we selected topics with the capacity to attract users interested in the brand’s products.
Each article had to serve a function within the strategy: attract a new search, resolve a doubt, reinforce a category, or guide the user to the appropriate product.
We connected the content with the store
Traffic alone was not enough.
We created a network of internal links that connects informative articles with ingredients, categories, treatments, and related products.
In this way, a person arriving in search of information can continue browsing, discover a solution, and move naturally towards the purchase.
We measure and continuously optimise
We carry out regular monitoring of keyword performance, ranked pages, and improvement opportunities.
The data allows us to detect which contents are growing, which need optimisation, and which new searches we can work on.
The SEO strategy constantly adapts to the results, the evolution of the catalogue, and changes in search behaviour.
From an online store to a specialised source
The project has allowed MON to gain visibility for searches related to its products, but also for informative queries linked to personal care and natural cosmetics.
Currently, the website combines commercial categories, product sheets, treatments, specialised content, and information about natural ingredients. This structure allows it to respond to different search intents and accompany the user from their first query to the product choice.
Organic growth has reinforced the digital presence of the brand and reduced its dependence on one-off advertising actions.
Each piece of content published becomes an asset that can continue attracting visits and generating sales opportunities over time.
The keys to growth
Strategy before volume
It was not about publishing many articles, but about selecting the right topics and connecting them with the store’s commercial objectives.
Useful and specialised content
Each page addresses a specific need and leverages MON’s real knowledge about natural cosmetics.
Work across the entire website
The strategy combines content, categories, products, architecture, internal linking, and technical optimisation.
Constant improvement
We analyse the evolution of each keyword and update the strategy based on the results.
A growth that continues
Organic ranking is not built overnight.
It is the result of working consistently, detecting opportunities and turning a brand’s knowledge into content that Google and users consider relevant.
In the case of MON, this strategy has allowed its organic reach to be multiplied and established mon.es as a specialised online store for natural cosmetics and daily care.
Shall we help your customers find you too?
We analyse how your products or services are searched and design an SEO strategy to convert those searches into visits, contacts, and sales.
