Client: Noatum
Service: Design, development and ongoing technical support
A digital partner for the entire web ecosystem
Noatum has a digital ecosystem consisting of various corporate websites linked to its business areas and group companies.
At Genium, we take care of the design, development, maintenance and continuous evolution of their digital platforms, providing stable support to respond to both day-to-day needs and new projects and developments.
This global vision allows us to intervene throughout the entire lifecycle of each platform: from their conceptualisation and design to development, publication, technical maintenance and subsequent evolution.
The goal is for Noatum to have a single digital team that deeply understands its web ecosystem and can evolve it agilely, coherently and continuously.
We design platforms tailored to every need
The various companies and areas of Noatum have different needs.
Not all websites serve the same purpose nor are directed at the same audience.
That’s why we approach each platform from its own context, working on aspects such as:
- Content architecture
- Interface design
- User experience
- Responsive adaptation
- Visual hierarchy
- Navigation
- Service presentation
- Consistency with corporate identity
- Conversion and calls to action
The goal is to create clear, functional platforms that are consistent with the group’s international dimension.
Custom development
Our team handles the necessary technical development to turn each proposal into a functional, stable platform ready to grow.
We work on:
- WordPress development
- New page development
- Component creation
- Template adaptations
- Specific functionalities
- Forms
- Integrations
- Multilingual environments
- Migrations
- Performance optimisation
- Technical adaptations
- Evolution of existing platforms
This allows the websites to evolve alongside the needs of the business.
From an internal need to a digital solution
Many improvements start with a specific need from the teams at Noatum.
A new business area.
A landing page.
A change in navigation.
A new corporate policy.
A form.
An integration.
A new website.
Our job is to convert that need into a viable digital solution.
We analyse the objective, propose the structure, design the solution and develop its implementation.
This way, Noatum has a team capable of supporting the entire process, from idea to publication.
An ecosystem with multiple platforms
Managing different websites within an international group adds significant complexity.
Each platform can have:
- Different architectures
- Distinct technologies
- Specific configurations
- Different languages
- Own integrations
- Different responsible teams
- External providers
- Specific needs of each brand
Our job consists of providing continuity within that diversity.
We progressively learn each platform and can intervene without having to start from scratch on each project.
Ongoing design and development
A corporate website should not be considered a finished project.
Companies evolve.
Their services change.
New divisions emerge.
Content is added.
Commercial priorities shift.
That’s why we maintain a dynamic of ongoing design and development.
We can carry out anything from small modifications to major evolutions.
For example:
- Create new sections
- Design new landing pages
- Modify structures
- Add new components
- Update existing pages
- Redesign elements
- Develop functionalities
- Adapt forms
- Improve navigation
- Create new platforms
The digital ecosystem can evolve without the need to start a new independent project each time.
A team that knows the platforms
One of the main advantages of the ongoing model is the accumulated knowledge.
Our team knows:
- The architecture of the websites
- The technologies used
- The developments made
- The design criteria
- The existing integrations
- The technical particularities
- The history of modifications
- The teams’ needs
This knowledge allows us to work in a faster and more coherent manner.
When a new need arises, we don’t start from scratch.
We already know the context.
Consistency between design and development
By working on design and development from the same team, we achieve greater consistency between:
- Design
- Usability
- Functionality
- Performance
- Maintenance
- Scalability
Visual decisions take the technical reality into account.
And technical decisions respect the goals of design and user experience.
Continuous technical support
Besides design and development, we offer a continuous support service to keep the platforms operational.
Our work includes:
- Incident resolution
- Updates
- Maintenance
- Security
- Optimisation
- Corrections
- Content changes
- Compatibility review
- Technical supervision
- Continuous improvements
Support is part of a single technical and developmental relationship.
Controlled updates
In complex platforms, an update can affect design, an integration or an existing functionality.
That’s why we don’t view updates as an automatic process without oversight.
We analyse:
- Compatibilities
- Versions
- Plugins
- Themes
- Dependencies
- Integrations
- Possible impacts
We then carry out the necessary updates and checks.
The goal is to keep the platforms updated without compromising their stability.
Security as part of development
Security must be part of the construction and maintenance of any platform.
We work on aspects such as:
- Component updates
- Access control
- Vulnerability review
- Spam protection
- Monitoring anomalous behaviours
- Incident correction
- Preventive measures
A well-maintained platform reduces risks and facilitates a quicker response when a new vulnerability appears.
Development for multilingual environments
In an international group like Noatum, multilingualism is part of the architecture of many platforms.
This implies managing:
- Language structures
- Translations
- Content duplication
- Menus
- Links
- Components
- Compatibility between languages
Any new development must take this reality into account from the outset.
It’s about developing platforms that are prepared to function properly in different markets.
Coordination with internal teams
Projects may involve different areas of Noatum:
- Marketing
- Communications
- IT
- Management
- Local teams
- Business leaders
- Technology providers
Our role also includes facilitating that coordination from a technical perspective.
We help translate corporate needs into digital solutions and assess the technical implications of each change.
Coordination with external providers
Some actions require working alongside other providers.
For example:
- Hosting
- Infrastructure
- DNS
- Migrations
- External integrations
- Corporate services
- Third-party tools
In these cases, we act as the technical intermediary for web platforms, providing information and coordinating the necessary actions.
Development of new functionalities
The ongoing support allows for progressively incorporating new functionalities.
In many cases, it’s possible to evolve existing websites without needing to rebuild them from scratch.
We can develop:
- New modules
- Custom forms
- Content systems
- Landing pages
- Search engines
- Filters
- Integrations
- Automations
- New navigation structures
This prolongs the lifespan of platforms and adapts them to new needs.
Design of new pages and sections
An important part of the work consists of expanding existing platforms.
When a new service, a new division or a new communication need arises, we design the appropriate structure.
We work on:
- Wireframes
- Content hierarchy
- Visual design
- Responsive adaptation
- Implementation
- Final review
This way we maintain consistency with the rest of the platform.
Visual evolution of websites
Digital platforms also need to evolve visually.
It is not always necessary to carry out a complete redesign.
Often, small continuous improvements can keep a website current and competitive for longer.
We work on:
- Typographies
- Spacing
- Composition
- Buttons
- Components
- Images
- Navigation
- Responsive
- Visual hierarchy
These improvements allow us to maintain the quality of the ecosystem without relying solely on large redesign processes.
Performance and stability
Each new development must consider its impact on performance.
That’s why we continuously analyse:
- Page load times
- Resource weight
- Plugins
- Queries
- Images
- Scripts
- Compatibilities
- Technical architecture
The goal is for the new functionalities to provide value without compromising overall performance.
Preventive maintenance
An important part of support occurs before an incident arises.
We carry out tasks aimed at maintaining platform stability.
For example:
- Reviews
- Updates
- Checks
- Corrections
- Optimisation
- Supervision
A website that operates correctly on a continuous basis is often the result of many small preventive actions.
Response to incidents
When an incident occurs, having a team that already knows the platform considerably reduces the time required to solve it.
We can identify more quickly:
- What happened
- Which part of the platform is affected
- Which recent changes may be related
- What dependencies exist
- What is the most suitable solution
This allows us to act in a faster and more efficient manner.
A flexible resource pool
The ongoing service allows for distributing resources according to the real needs of each moment.
One month may require more development.
Another may focus on design.
Another may need maintenance.
Another may be centred on incidents or updates.
This flexibility allows us to use hours where they provide the most value.
From maintenance to evolution
Our approach goes beyond the traditional concept of maintenance.
The objective is to continuously improve the platforms.
Each intervention can serve to:
- Optimise
- Simplify
- Update
- Redesign
- Automate
- Develop
- Enhance the experience
- Prepare for the next evolution
This way, support becomes a tool for digital growth.
A single team for the entire lifecycle
One of the main values of the project is to cover all phases of a platform:
- Design
- Development
- Publication
- Maintenance
- Security
- Support
- Evolution
Thus, Noatum has a single partner capable of supporting the complete lifecycle of its websites.
The keys to the project
Design
Creation and evolution of interfaces tailored to the needs of the different companies and areas of the group.
Development
Construction of new platforms, pages, functionalities, and integrations.
Continuity
A team that knows the ecosystem and works on it in a stable manner.
Support
Resolution of technical and functional needs on a day-to-day basis.
Security
Preventive maintenance, updates and response to vulnerabilities.
Scalability
Platforms ready to incorporate new needs and functionalities.
Flexibility
Capacity to distribute resources between design, development and maintenance as required.
Coordination
Joint work with marketing, communications, IT and external providers.
Evolution
A relationship aimed not only at maintaining the platforms, but also at continuously improving them.
Much more than technical support
Working with Noatum is not just about keeping their websites operational.
We take care of designing, developing, maintaining and evolving them.
This allows us to deeply understand each platform and work with a long-term vision.
Each new need is analysed within the whole.
Each development considers future maintenance.
Each design decision takes its technical implications into account.
And each incident is resolved with the accumulated knowledge gained over years of working on the platforms.
An extension of your digital team
Our aim is to function as an extension of Noatum’s team.
A partner capable of intervening from design to technical development.
Who can create a new platform and continue supporting it after its publication.
Who understands the particularities of each website.
And who can respond when new needs arise.
We design. We develop. We maintain. We evolve.
All within a continued technical relationship.
Do you need a team to design, develop, and maintain your platforms?
We work as a digital partner for organisations that need to centralise the design, development, maintenance, and evolution of their web platforms in a single team.
