Acquisition of Mentions

A brand gains authority when other sources recognise, cite or recommend it. The acquisition of mentions seeks precisely this: to open visibility spaces outside of the brand’s own website to strengthen the company’s digital presence.

These actions can include mentions in media, blogs, newsletters, rankings, podcasts, specialised directories or sector publications.

“Muck Rack 2026 indicates that 86% of journalists claim that at least part of their work begins with a PR pitch.”

Source: Muck Rack

Being Present Where Trust is Generated

Users do not discover a brand solely through Google or its website. They also find it in articles, comparisons, recommendations, interviews, newsletters or content created by third parties.

Appearing in these spaces helps build trust even before the user visits the website. The brand starts to become part of the decision-making context and gains presence in places where its audience is already paying attention.

When a mention includes a link to the website, it can also provide SEO value. These links help improve domain authority, attract referral traffic and reinforce the relevance of certain pages.

But the aim is not to accumulate links indiscriminately. We seek opportunities that are coherent with the sector, with the brand’s content and with visibility objectives.

“Ahrefs studied 75,000 brands and found that brand web mentions correlate highly with visibility in ChatGPT, AI Mode and AI Overviews, with approximate values between 0.66 and 0.71.”

Source: Ahrefs

From Isolated Brand to Referenced Brand

A website can explain very well what a company does, but when other spaces mention it, that perception gains strength. The brand stops speaking solely from its own channels and begins to be recognised in external environments.

This presence contributes to improving digital reputation, generating recall and increasing trust in the company.

Opportunities for Acquiring Mentions

Mentions can arise from useful content, proprietary data, collaborations, press releases, appearances in rankings, interviews, specialised resources or well-structured editorial proposals.

The work consists of detecting which spaces can provide value and what arguments the brand has for appearing in them naturally, relevantly and credibly.