The results in figures
In two years of SEO work, Castellfadó has achieved a very significant evolution in the strategic searches of its sector.
+88.15% in the Performance Index
The performance index of the monitored keywords currently stands at 8.78/100, nearly doubling its value during the analysed period.
+17.84% visibility
The Visibility Index is at 9.43/100, reflecting a greater presence of castellfado.com in the search results.
Position no. 1 in highly specialised searches
Castellfadó currently holds the top position for terms such as “plastic screen printing”, “circular screen printing technique”, “industrial tampography”, “watch printing”, “promotional screen printing” or “beer mug screen printing”.
+56 positions for “tampography”
One of the most relevant searches in the sector has climbed 56 positions, now sitting at position 6.
These data correspond to the tracking conducted between August 2024 and August 2026 using Mangools SERPWatcher.
The challenge
Castellfadó is a company specialised in screen printing, tampography, and printing on all types of supports.
Their technical knowledge and production capacity were far superior to the visibility they had on Google.
The challenge was to correct that difference: to make a highly specialised company also recognised as such by search engines.
And, above all, to gain visibility for searches that could become real commercial opportunities.
We weren’t looking for traffic; we were looking for business
From the start, we proposed a strategy around the searches conducted by companies and professionals when they need to find a supplier.
We didn’t want to attract visits for any term related to printing.
We wanted to appear for searches like:
- tampography
- industrial tampography
- circular screen printing
- plastic screen printing
- ceramic screen printing
- screen printing on bottles
- cylindrical printing
- promotional screen printing
These are very specific searches. And precisely for that reason, they hold value.
Those conducting them are not simply looking for information: in many cases, they are looking for how to produce or customise a specific product.
From specialisation to the top positions
One of the keys to the project was to transfer to the website all the knowledge that Castellfadó already had outside of it.
We created and optimised pages capable of clearly explaining each technique, application, and production possibility.
The result can be seen in the current positions.
Plastic screen printing — position 1
Industrial tampography — position 1
Circular screen printing technique — position 1
Watch printing — position 1
Promotional screen printing — position 1
Circular screen printing — position 2
Ceramic screen printing — position 2
Screen printing on bottles — position 2
This is not about positioning a single keyword. It’s about ensuring that Castellfadó appears consistently when someone searches for solutions related to its activity.
Some searches speak for themselves
The evolution of certain keywords particularly well shows the impact of the strategy:
| Search | Current Position | Evolution |
|---|---|---|
| Tampography | 6 | +56 positions |
| Ceramic screen printing | 2 | +5 positions |
| Plastic screen printing | 1 | +3 positions |
| Screen printing on bottles | 2 | +3 positions |
| Circular screen printing | 2 | +1 position |
The improvement of “tampography” is particularly relevant because it means going from virtually not competing for a strategic search to appearing on the first page of Google.
We multiplied the entry points
A website should not rely on three or four keywords.
That’s why we progressively expanded the number of searches capable of bringing new users to Castellfadó.
We worked on different levels of intent:
Services: screen printing, tampography, DTF.
Techniques: circular screen printing, cylindrical printing, or industrial tampography.
Materials: plastic, glass, metal, or ceramics.
Products: bottles, glasses, watches, packaging, or promotional items.
Each new positioned page represents a new opportunity for a potential client to discover the company.
We build thematic authority
The growth was not achieved by publishing isolated content.
We organised the website so that the different pages reinforced each other.
When Google finds specialised content about circular screen printing, industrial tampography, printing on plastic, bottles, ceramics, or packaging within the same website, it gains much more signals about what its area of expertise is.
Over time, Castellfadó stops competing solely for individual words and begins to build authority around an entire theme.
A strategy that continues to grow
The SERPWatcher graph also shows that the growth doesn’t correspond to a peak event.
Throughout the two years analysed, gradual evolution is observed in both visibility and estimated organic visits.
The strategy continues to follow the same principle:
analyse → position → measure → optimise → expand.
Every position gained allows us to discover the next opportunity.
The result
Castellfadó has gone from having a limited presence on Google to occupying top positions for numerous searches directly related to what they do best.
And that is the true objective of SEO.
Not to get more visits just for the sake of it.
To ensure that your potential clients find you when they are searching exactly for what you can offer them.
Should your company also appear there?
We analyse how your clients search, identify opportunities that you are not yet leveraging, and develop an SEO strategy to convert them into visibility, traffic, and commercial opportunities.
